Choong Whan Park USC: Tesla, Brand Attachment, and Why the Most Loved Brands Are Not Always First

Electric vehicle charging scene representing Tesla’s role in brand attachment, innovation, consumer psychology, and long-term customer value.

This Tesla case study examines how performance, innovation, identity, aspiration, and trust helped shape emotional brand attachment, customer loyalty, and long-term value through the research and insights of Choong Whan Park USC.

Choong Whan Park USC